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Is Your Startup Named Right? - Forbes

Most people would likely agree names are an important aspect of starting a business, but it is something you should invest in right away?  Some business or name consultants charge anywhere from one thousand dollars to ten thousand dollars to assist with developing a name. According to one entrepreneur in this Forbes article, his priorities are developing the product, then creating cost-effective pricing; and finally finding effective branding through name development. Seems to be a sensible approach.